Discover the importance of earned media

Earned media are the articles and mentions on social media that are produced by others about you. They can play a key role increasing the size of your online presence.

On this course you will learn about strategies for setting up social media listening and monitoring programs. You will also learn how to collect Twitter data using two different methods on Google Spreadsheets.

This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.